MARK Q.
BENNETT

WEB DESIGNER, GRAPHIC DESIGNER
& EXPERIENCED MARKETING ENTREPRENEUR

CASE STUDY : Economic Opportunity Commission of Nassau County, Inc.

Economic Opportunity Commission of Nassau County, Inc.

For over 50 years, the EOC of Nassau County, Inc. has provided programs and services to low-income Nassau County residents. During the past year, approximately 41,000 un-duplicated low-income children, youth, individuals, and families accessed EOC of Nassau County, Inc. programs and services. As a Community Action Agency, the EOC of Nassau County, Inc. is a direct support for the County’s residents who live at or below the federal poverty level.
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WEBSITE DESIGN

The Challenge

There were a few things that the EOC of Nassau County, Inc. identified as challenges with their website.

  • The layout was not modern, and it was very difficult to navigate on desktop and on mobile devices
  • The EOC Would like to create a way to communicate specifically with EOC staff
  • The EOC did not have an effective way to communicate with the community that they serve.
  • The local community many times wouldn’t know about any of the upcoming events that they had.
  • The EOC wanted the option to sell items on their website.
  • The EOC wanted an effective way to track incoming traffic
  • The EOC wanted an effective way for parents to sign their child up for Head Start

The Approach

I met with the CEO and management team to develop a plan on how the website will be designed and managed. We also decided on an email subscription system that will help create a consistent chain of contact with our community online. The Marketing Team also developed a way to quickly sign-up head start children for the school year.

Result

DESIGN: A new responsive website was designed that is mobile friendly and easily editable. All the EOC programs can be found easily, and community residents can easily contact staff through email. There is also a place to showcase upcoming events and register new Head Start children. A EOC store was created to sell tickets and t-shirts.


USER VISITS: The marketing team greatly increased their website active users from 154 in March 2016 to 1,151 in August 2016. From March 2016 – March 2020 the website has acquired 39,000 new users.

BRANDING

The Challenge

There were a few things that the EOC of Nassau County, Inc. identified as challenges with their marketing & branding.
  • The printed items that they provided were out of date and inconsistent
  • The EOC did not have a social media presence
  • As the designated community action agency of their community, the EOC wanted to different ways to promote the many things that they do in the community

The Approach

Our team worked with executive management to determine a set color and seal for the EOC Logo. Then we met with the program directors of the EOC and concluded what information is necessary in each brochure. We also presented different social media posting schedules and ideas that would benefit all the programs that they offer. We also thought of creating a newsletter that will showcase the impact that EOC has in the community

Result

BRANDING: We designated a certain color hex code for the EOC logo and created a brand for all media. We standardized all brochures so that the branding is noticed immediately

SOCIAL MEDIA: We created a social media pages on 3 major social media platforms. We started numerous social media campaigns based on the theme of the month and upcoming events.

NEWSLETTER: Started a newsletter, “The EOC Insider” to highlight past events, key employees, and upcoming programs. It is designed to be physically and digitally distributed.
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Mark Q. Bennett

WEB DESIGNER

GRAPHIC DESIGNER

EXPERIENCED MARKETING ENTREPRENEUR

Phone

516-439-8235

Email

mqbennett@gmail.com